BUSINESS + MANAGEMENT INSIGHTS
Since 1964, The McKinsey Quarterly had been offering research‑driven insights for senior leaders on organizational theory, strategy, innovation, digital transformation, and global economic trends. With a readership of over 500,000 it has long been recognized for shaping executive thinking across industries. To conicide with the global consulting firms centennial celebration I was brought onboard to woj with thr team in totally revamoing the Quarterly. End‑to‑end redesign of McKinsey Quarterly for the firm’s 100th anniversary, redefining its visual identity and elevating the flagship publication
Founded in 2007, Big Think is an award-winning digital media platform that shares insights from leading thinkers across science, philosophy, culture, and business. I was invited to serve as guest creative director to help translate Big Think’s digital DNA into its first-ever print product—a premium magazine designed to bring its signature intellectual depth into a tactile, visual format. Collaborating closely with Big Think’s internal editorial and design teams, I led the creative development of the inaugural issue, themed around consciousness. From concept to execution, the project was a bold expansion of Big Think’s brand into print, blending thoughtful design with editorial ambition.